Project 2: Community Profile

While not the tallest in downtown Winston-Salem, the Reynolds Building towers over others in the vicinity, and casts a shadow of history over city of Winston-Salem, North Carolina. Located at 51 E 4th St Winston-Salem, NC 27101, it was completed in 1929 and has 21 floors. When it was completed it was the tallest building in the United States south of Baltimore, Maryland, and it was the winner of a national architecture award (Craver, 2009). As many know, it was the inspiration for the Empire State Building and receives a card from it every Mother’s Day. Even though it was built for the sole purpose of being the RJR Tobacco company’s headquarters, it was also leased out to many other industries including doctors, dentists, and tobacco related companies. The stock market crash of 1929 hurt the ability for the RJ Reynolds Tobacco Company to lease the building out to other businesses, but that soon changed. The building’s main occupants were offices of railroad companies, attorneys, and insurance companies (Bisher, 2005).

In 2009, due to the downturn of the economy, the RJ Reynolds Tobacco Company moved all the remaining offices in the building next door to the Plaza building, resulting in the Reynolds Building to be almost vacant. They soon put the building up for sale, and it was valued at a little over $12 million. In 2013, a San-Francisco based company purchased the building for $7.8 million with the intention of turning it into a hotel, a restaurant, and apartments. The company that purchased the building decided to name the restaurant on the ground floor after the wife of RJ Reynolds, Katharine.  

The style of architecture can be described as an Art Deco skyscraper. The architects, Shreve and Lamb, were asked to design it with conservatism and attractiveness, but to avoid flashiness. Due to the time it was built, there is no thirteenth floor because superstitions were high in the early 1900s. When the architects finished the building, it had gray-brown marble from Missouri, black marble from Belgium, and buff colored marble from France. According to sources, the inside of the building is magnificent (Bishir, 2005). In an interview with Nicholas Meares, someone who has never been inside the building, he told me he had always heard about it, but had never known what the inside looked like. This is something many individuals have not had the opportunity to do. Unfortunately, the building is temporarily closed to the public due to construction repairs since the first six floors are to be opened in 2016 as the Kimpton Cardinal Hotel.

As a History major, I identify heavily with both the historical community of anywhere I go, but also my own personal historical community meaning my ancestry. After studying ancestry and genealogy for some time, I discovered that when Richard Joshua Reynolds started his tobacco company in 1875, the Allred family in nearby Randolph County invested lots of money. I am a direct descendant of the Allreds that invested the said money into RJ Reynolds Tobacco Company, something I take great pride in.

William M. Allred (1826-1913), born in Randolph County, invested $500 ($10,869 in today’s world) of what his father left him into RJ Reynolds Tobacco Company after meeting Richard Joshua Reynolds in a local “watering hole”, according to an interview with Bell McDaniel. Bell McDaniel is my third cousin, and is a part of the fourth generation descended from William. She remembers the exact amount because she used to be the owner of a letter written from RJR to William Allred, but it unfortunately burned in a fire in 1989. Since the Reynolds building was built for the sole purpose of acting as a headquarters for the RJ Reynolds Tobacco Company, it is important to note how the company came about. Reynolds was the son of a tobacco farmer in Virginia. After college, he sold his shares of the family farm and set out to create his own business. He went to the nearest railroad hub for his business, Winston, NC. After investing his own money and that of several people he met (William Allred included), he was able to start his business. He soon became the wealthiest person in North Carolina (Tursl, 1994).

After William invested the money, he moved to Pickens County, Georgia, another place I identify with heavily because it is where I was born, raised, and my family lives. He took a risk investing in RJ Reynolds Tobacco because RJR had mentioned it in a drunken state.

All of these histories connect to me due to my understanding of who I am and where I came from. I believe where a person comes from has a lot to do with their identities and who they will become. Due to the influence my ancestor had on RJ Reynolds’ tobacco company, I feel a connection when I look at the Reynolds Building because there is a possibility without the investment from William Allred, the RJ Reynolds Tobacco Company may never have succeeded.

 

Bishir, Catherine, 2005, “North Carolina Architecture,” UNC Press.  

Craver, Richard, 2009, “Home of RJR on the market,” Winston Salem Journal.

Tursl, Frank, 1994, “Winston-Salem: A History,” John F. Blair Publisher.

** How is William Allred related to me?

William Allred- Elias Allred- David Miranda Allred-Mary Caroline Allred-

Jesse David Boling- Felix Boling- William Boling-Christina Joiner- Richlan Hutchins (ME!)

 

 

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14 comments

  1. ericapratt20 · March 16, 2016

    Content: 4- I feel like you have a lot of great content so far. You are still missing some details such as your personal connection with this place. It lacks pictures, and one interview, but the interview mentioned gives a lot of great detail about your place.
    Organization: 4- The way everything was organized was great. It was all in a logical order that made sense to read. I like that you put the history in the beginning to give a back story of the building, and it’s location.
    Style: 4- It sounds very well written, and is very engaging. I think that already through this rough draft it has a lot of good wording to catch a listener, and get them interested.
    Mechanics: 5- It was all super organized, and separated well to read it. I didn’t see any grammatical errors through this, although there is till things to be added. And you credited your source (Go Richi)

    Like

  2. brittany370 · March 16, 2016

    Content: 3. I like how you started your essay. It was very interesting because of the facts you inserted. You just need to add more information about the building. I think you have to make sure to add pictures. I really like how you tied it back to who you are and where you and your family is from.
    Organization: 4. It was very organized. Just need to fill in the spots that you need.
    Style: 4. It was very interesting.
    Mechanics: 5. Your grammar was nice and this is formatted nicely.

    Like

  3. csuryawanservicelearning · April 7, 2016

    I think it would be really cool if the history of this building in regard to your family was acted out. We would need to work closely with you if we decide to do something like this.

    Like

  4. stephaniemarson · April 7, 2016

    Maybe a short skit for each time period

    Like

  5. ericapratt20 · April 7, 2016

    I can see a short skit for each period also, or a video with each thing highlighted like a family tree included and the pictures of the building then and now.

    Like

  6. Amira Bree · April 7, 2016

    I think for this one we could have a model of the building and someone narrating why the building matters to Richlan.

    Like

  7. shannonhenesy · April 7, 2016

    I like the idea of either short skits or videos highlighting how the building evolved over time.

    Like

  8. lidiavillatoro · April 7, 2016

    I can’t really think of anything else, but I really like Erica’s idea!

    Like

  9. shannonsulley · April 8, 2016

    I could see this presented as a PowerPoint with a voice recording.

    Like

  10. raginescommunitywriting · April 8, 2016

    The idea about the family tree type thing would be really good for this, and if that is used as the idea for this it could be used well as marketing or presented!

    Like

  11. Savi · April 8, 2016

    A slideshow or video depicting this history would be pretty cool, and that way the family tree thing can be tied in as well!!

    Like

  12. whimsysnow · April 8, 2016

    Maybe like a family tree turned into a video? That would be pretty cool!!

    Like

  13. theunluckylion · April 9, 2016

    A family tree documentary video that acts out some of the scenes sounds like a really cool idea.

    Like

  14. zombeespasta · April 9, 2016

    I agree with Rachel, but maybe add in some blue prints of the building? or pictures from where it was first built.

    Like

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